Dalem Conecta website

Problem

Dalem Conecta already worked as a product, but travel agencies had to find out it existed and understand in a few seconds what it did. An agency looking for a CRM compares several options on a phone, between calls and messages, and does not read long pages. If the site is slow to load or does not explain the value right away, the visit is lost.

The site also had to be easy to find. Almost all of its visitors arrive from a search engine, so the text, the headings and the structured data matter as much as the design. And since one person maintains it, it had to be cheap to host and simple to update.

Solution and key features

The marketing website is a static page generated with Astro and published on Cloudflare Pages. It is kept apart from the application on purpose: its copy or design can change without touching the product, and it does not depend on any API. These are its main pieces:

• A first screen that explains what the CRM does and offers to request a demo over WhatsApp, with a different message depending on the button.
• Sections that walk through an agency’s cycle: quote, sell, collect and follow up, plus the features for wholesalers and retailers.
• A comparison with spreadsheets and a frequently asked questions list, to settle the most common doubts without leaving the page.
• Light and dark theme following the device, with a button to switch.
• Self-hosted fonts, with no third-party requests while browsing, and a small set of custom styles.
• Three landing pages with their own content, aimed at the searches agencies actually make.

Performance

Astro delivers pre-rendered HTML and sends almost no JavaScript. Images are served in modern formats with responsive sizes, fonts load from the same domain and animations are limited to what costs no performance. The goal is for the page to be usable immediately on a phone with a normal connection, which is how most advisors will open it.

Technical SEO

Each page has its own title, description, canonical address and image for sharing on social networks. It also includes JSON-LD structured data describing the product, the organization and the frequently asked questions, a sitemap and a robots file. The HTML is semantic, with a single main heading per page and alternative text on images. None of this is visible at a glance, but it is what lets a search engine understand what each page is about.

Deployment

The repository is connected to Cloudflare Pages: every approved change is built and published automatically, with long cache headers for fingerprinted files and security headers for the rest. It is free, fast worldwide and needs no server of its own. For a page that changes a few times a month, it is infrastructure that takes almost no work.

The result is a light site that loads fast and that anyone can visit right now, with just enough information for an agency to decide whether it wants to see a demo of the product.